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Regal Imports News for JANUARY 2019

Some political analysts in the United States believe that the Republican party would prioritize their conservative ambitions ahead of their faith in their democratic system. The U.S. Presidency, the Judiciary, the Congress, the Senate and the Press are set up as checks and balances. That is why Congress and the Judicial system will become engaged in the process if the President abuses executive power by escalating a crisis over his border wall.

The diamond pipeline is much like a democracy. If all aspects of the pipeline are balanced then diamonds flow easily and profitably from mine to consumer. However, if mines supply too many diamonds or raise prices too quickly than the pipeline gets clogged.

US politicians are currently fixated on singular points of contention. This is also happening in the marketing of diamonds. The diamond industry is obsessed with issues like tracking and origin while neglecting the basic health of the pipeline.

When there is trouble on an aircraft one is always advised to put on your oxygen mask before helping others. The point being, that you must be in control before helping others; and so, it is with governments and industry. The diamond pipeline is ailing and the pipes are leaking. Fix the leaks before adding new plumbing fixtures!

Current US trade policy is handing China an international trade advantage. The implementation of US protectionist policies is allowing China to increase trade with Russia, South America, the Pacific Rim countries and the EU. The same situation is happening with diamonds as diamonds lose share to other luxury products.

Cable news is bringing attention to the difference in appearance between the Republican side of the House of Congress as opposed to the Democratic side. They depict the Republicans as mainly old and stayed white men in suits and the Democrats as young, diverse, vibrantly multi-racial and multi-cultural.

There is something very unappealing about the status quo and very exciting about new and dramatic change. The diamond industry is suffering with a lack of new, exciting and dramatic thinking. It is relying on an old and storied value proposition.

Differentiation means being different not imitating trends. Current diamond marketing relies upon an analysis of what is trending not upon blazing a new and exciting future. Diamond marketing is following rather than leading.

Currently, the US President is trying to push an agenda using fear as his means to gain and hold on to political power.

The following is a quote from Elizabeth Kubler-Ross:

"There are only two emotions: love and fear. All positive emotions come from love, all negative emotions from fear. From love flows happiness, contentment, peace, and joy. From fear comes anger, hate, anxiety and guilt. If we're in fear, we are not in a place of love. When we're in a place of love, we cannot be in a place of fear."

Instead of embracing fear in politics or business, it seems much more constructive to choose love. The diamond industry is the industry of love. Fear and love are like darkness and light. One cannot exist when the other is present.

Ehud Laniado sums up, in diamond terminology, my view of the past year in American politics.

"We are ending a miserable year. A year of rising interest in lab-grown, a year of bankruptcies and closures, a year without meaningful generic marketing, a year without differentiation in jewelry design, a year without important changes in the Kimberley Process, a year of digging in with the same old way of thinking.a year of lost opportunities."

The diamond industry needs to become more creative and America needs to find its way out of the darkness. There is no set formula for creating a revolutionary and radical vision. However, with every New Year comes new opportunity and new notions of how to bring more light into darkness. As Leonard Cohen so eloquently put it, "There is a crack in everything /That's how the light gets in"

Mel Moss